Book Reviews In The Media  

The Hindu
“A book about which you can’t afford to casually say, “I happened to read ‘Happened’,” because it is about a happening phenomenon!”  

Business Today
“Biyani is different, refreshingly… If reading about those who have done it can indeed help one become a successful entrepreneur, It Happened in India has to be compulsory reading.” (Scanned link on Scribd)

Mint
“Whether it is pricing or advertising and marketing strategy or a strong push factor in a market that was ready to ride the retail boom, it’s all there in It Happened in India.”

The Telegraph
“People who dream of making it big one day would no doubt find the story inspiring, given the fact that Biyani almost single-handedly started the chain of super-markets that have now cluttered every major city.”

Business Standard
The structure and the style of the book are very reader-friendly and do give an excellent insight into the mind of one of India’s more fascinating contemporary entrepreneurs / CEOs.

Book Excerpts: “India’s Retail King Tells His Story”

The New Zealand Herald
“Biyani's rise to retail stardom is an extraordinary story of a maverick player who proudly says that he has always thrived by breaking the rules and who rose almost from nowhere.”

The Economic Times
“Besides providing us insight into decade-long struggle of one of the most colourful entrepreneurs of his era – his success, failures, mistakes and conventional management mantras, the book has insights and anecdotes from people who joined his roller-coaster ride.”

The Financial Express
“His endeavours go beyond enticing spenders. He has made almost everyone, from the neighbourhood bania to the gigantic state accept the prowess of ‘organised’ mood overtaking the retail sector.” ( with Q&A and book excerpts)

 Mumbai Mirror
“Feuding biz brothers can take a leaf out of Kishore Biyani’s autobiography!” (book excerpts)

Book Review In Blogs

Navendu Mahodaya was reminded of the archetypical story of the farmer who grew corn 

Preeti Chaturvedi writes, “Written in plain and simple style, it's characteristic of his straightforward approach to the complexities of modern business.”

N Madhavi kicks off her review with a pertinent question, ‘Kishore Who?’

Muralidharan picked up the book at the Chennai Railway station.

Shravan had heard Kishore Biyani speak at the IIM Lucknow Convocation. After reading the book, he now lists down the ‘lessons from the maverick.’

Mayank Krishna ponders on the difference between Mad and Maverick. 

Deepak Mankar writes, “I can’t believe my eyes. Or, my luck at finding it. Here’s this simply written book by a successful practitioner from the retail space with gumption and courage of his conviction.”

Nitin Pai thinks that the book is a well-planned PR strategy. But he adds that it is a must-read for, “those trying to get into retail and need to impress people with their knowledge of retail”

Ashish Sinha insists that the book isn’t a mere PR exercise. Instead he finds the book vindicates his belief that deep consumer insights can be impregnable differentiator as opposed to observation and market research reports.  

Dr. Anirudh Malpani, MD, read the book, enjoyed it and wonders if Kishore Biyani will use “his original insights into the mind of the Indian consumer in order to improve health care in India.” 

Prits liked to read how a common marwadi ladka from a Mumbai neighbourhood became the King of Retail in India 

Rohit Kaul found, among other things, this message to be important “once you are in business, take no shit and give no shit.” 

Achyut Menon , a retail professional, had been advised to read all books on Sam Walton. He couldn’t get past the second. But he did pick up this book at Big Bazaar in Palakkad.  

iParsh has already read the book twice.  

Kaushal lists out the books on his bookshelf  

Parameswaran Venkataraman delves on the design connection in the book.